Digital Methods

A series of webinars on digital tools and methods: Big data, Digital ethnography, and Digital methods. Students will learn what knowledge, information and skills are needed to conduct research in digital world through a variety of examples.

I am open to research ideas (projects, BA/MA theses) using these methods. Contact info: hoanglongcao@gmail.com

Lecture 1: NETNOGRAPHY

Slides

Download here

Useful links

• Kozinets website: Brand New Worlds
• SOCIOLOGY - Margaret Mead
• Webinar: Netnography – receiving answers to questions you did not even think of!
• Netnography: Social Media for Cultural Understanding
• NVivo

Further readings

• Netnography: The Essential Guide to Qualitative Social Media Research by Kozinets
• Phương pháp Netnography trong nghiên cứu định tính lĩnh vực marketing: Lý thuyết và thực tiễn áp dụng by Cao Quốc Việt
• Nghiên cứu trải nghiệm du lịch rượu vang bằng phương pháp Netnography by Võ Thanh Tân và Valentina Kirova
• Kết hợp phương pháp netnography và lý thuyết nền (grounded theory) trong nghiên cứu định tính để khám phá mô hình hành vi tẩy chay của người tiêu dùng by Võ Thị Quý and Cao Quốc Việt

Lecture 2: BIG DATA AND DIGITAL METHODS

Slides

Download here

BIG DATA

Useful links

• Google Advanced Search
• Google Trends
• Hashtag trackers: TalkWalker, others
• Machine learning: Teachable Machine

Further readings

• Goodmorning: Live map, Video

• Twitter and election: Twitter May Have Predicted the Election
• Google searches and COVID-19: Explore COVID-19 Symptoms Search Trends
• Okcupid app:
  • I Want My 2.3 Bonus Years
  • The Case For An Older Woman
• Phone calls in summer: Dynamic population mapping using mobile phone data by Pierre Deville, Catherine Linard, Samuel Martin, Marius Gilbert, Forrest R. Stevens, Andrea E. Gaughan, Vincent D. Blondel, Andrew J. Tatem
• Vietnamese COVID-related news:
  • Policy response, social media and science journalism for the sustainability of the public health system amid the COVID-19 outbreak: The vietnam lessons by La, Viet-Phuong, Thanh-Hang Pham, Manh-Toan Ho, Minh-Hoang Nguyen, Khanh-Linh P Nguyen, Thu-Trang Vuong, Trung Tran, Quy Khuc, Manh-Tung Ho, and Quan-Hoang Vuong
  • Báo chí - Công cụ đắc lực trong thông tin phòng, chống Covid-19 by Dinh Thi Thuy Hang and Nguyen Thi Minh Hien
  • Localized automation solutions in response to the first wave of COVID-19: a story from Vietnam by Cao, Hoang-Long, Huynh Anh Duy Nguyen, Trong Hieu Luu, Huong Thi Thu Vu, Diep Pham, Hoang Hai Le, Duy Xuan Bach Nguyen, Trong Toai Truong, Hoang-Dung Nguyen, and Chi-Ngon Nguyen.
• Twitter sentiment (Google’s Sentiment Analysis tool): Sentiment Analysis of the News Media on Artificial Intelligence Does Not Support Claims of Negative Bias Against Artificial Intelligence by Colin Garvey and Chandler Maskal

DIGITAL METHODS

Useful links

• Try Python and R online: Python and R Online
• Digital tools: DMI Tools
• Visualize tweets in real time: Tweetmap
• Collect Google Search results to Excel: Google Scraper
• Websites analysis: Issue Crawler (Firefox and plugin)
• Visualizing scientific landscapes: VOSViewer
• Word cloud: TagCrowd
• Search scientific publications:
  • Google Scholar
  • Web of Science

Further readings

• Is ‘Google Flu Trends’ Prescient Or Wrong?
• Qualitative Research in Digital Environments-A Research Toolkit by Alessandro Caliandro and Alessandro Gandini
• Crowds and value. Italian Directioners on Twitter by Arvidsson, Adam, Alessandro Caliandro, Massimo Airoldi, and Stefania Barina